smart and BoConcept have pooled their expertise to create unique products. Check out the collaboration’s creative outcomes.
Geneva International Motor Show 2013: smart and BoConcept, the Danish urban interior design specialist, have pooled their expertise in the disciplines of „form“ and „functionality“.
Michael Schaller, head of marketing communications and brand manager smart, explains the cooperation: Together the design teams of both brands have created a collection of furniture and accessories and a smart fortwo cabrio. The aim of the design process was to combine the best of both product worlds: the inviting comfort and the warm personal touch of your own home with the vitality and speed of city life.
Have fun learning more about the „smart fortwo BoConcept signature style“!